EyeQuant Blog

Competitive Spotlight: Measuring Design Effectiveness in the UK Car Rental Market

Posted by Kurtis Morrison on Apr 6, 2017 7:43:48 PM

 

Admit it - you check up on your competitors from time-to-time to see what they're up to. It's human nature, and in many cases it's a prudent business move.

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Topics: analysis, data, design, #landingpage, UX, benchmarks, competitive analysis, industry

Your Website Isn't a Block of Concrete

Posted by Bitsy Knox on Aug 13, 2013 12:51:39 PM

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: analytics, data, #eyequant, predictive eye-tracking, usability, UX, #webdesign

Why Design Needs Science

Posted by Bitsy Knox on Apr 16, 2013 12:27:44 PM

As part of a new series on the EyeQuant blog, we turn to our customers and friends to answer questions about web design, UX, and conversion optimization with their personal experiences and stories. First up: Tom Greenwood of Wholegrain Digital!

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Topics: data, design meeting, guest post, neuroscience, Uncategorized, web design

Where UX, CRO and design meet machine learning & neuroscience.

 

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