“50% of all users don’t buy because they can’t find what they’re looking for” – Shane Cassells, Google

If you’re interested in conversion optimization, you must check out Google Conversion Expert Shane Cassells‘ excellent presentation in its entirety – his points are very much in line with our mission at EyeQuant: help your users find what they are looking for on your websites as quick as possible.

…which is closely related to what he calls “Cassells’ Law”:

Every two years the amount of content we add to our websites doubles, while our user’s patience with our websites halves

So true.

You can view all presentations of Jellyfish’s Digital Journey event here. Highly recommended!

Lorna Crowley

Chief Marketing Officer

Lorna Crowley is an experienced Chief Marketing Officer with a track record of delivering impressive results. Her passion for marketing can be traced back to her university days, where she studied Psychology to better understand the drivers and motivations behind human behaviour. Digital marketing, go-to market strategies, sarcasm and writing in the third person are a few of her favourite things.