1. Spy on your competitors without them knowing 

Have you ever wanted to take a sneak peek at the competition behind the scenes?  EyeQuant’s analyses show you how visitors actually look at and perceive your competitors email campaigns, landing pages, apps and any other live design you have access to. The sneaky part?  Because the EyeQuant analyses live URLs AND saved files, you can benchmark your designs against your competitors without them knowing – and without any time spent on technical integrations. That means you can measure a design against a different other brands, see how it compares, and make informed decisions for the next iterations. Here’s a short video explaining how:

2. Ideate in complete confidence that the best elements will make it through to the final variants

During the ideation phase, when you’re uncovering and exploring new avenues, it’s always a good idea to come up with as many ideas as humanly possible. This means you should have a very broad collection of potential solutions to your design challenges. At this stage, you can use EyeQuant’s drag and drop functionality to effortlessly upload up to 6 files (including these formats: PNG, GIF, BMP, SVG or PNG) in one go to see which of your solutions best meet your design goals. Use the quantitative visual and emotional scores to select the elements that help you solve your design challenge so that the final variants have the highest likelihood of achieving success. Take a look at how we used EyeQuant to optimize our own landing pages during the ideation phase:

3. Analyse mobile designs on the fly with EyeQuant’s Chrome extension 

Globally, mobile traffic is responsible for approximately 52% of all web traffic. By the end of 2019, 63% of all mobile phone users will access the internet primarily via their device. Hence, there’s never been a more important time to focus on responsive design trends and (of course) approached entirely from the perspective of the end-user.

So when you’re using EyeQuant’s tools to quantify if your key content has been prioritised, you can now also use the EyeQuant Browser Extension to test that users see the same content, with the same ease, no matter if they are using a desktop, smartphone or tablet to engage with your business. Here’s a short video explaining how you can ensure your design is multi-device ready: 

4. Instantly see how eye-catching & effective your display ads are

Worldwide digital ad spend was forecast to rise by 17.6% to $333.25 billion by the end of this year. If we look at the UK in isolation, ad spend grew by over £7bn ​during the first half of 2019, according to the Internet Advertising Bureau (IAB UK).

These spending trends, where larger slices of budgets are allocated to display, native and banner advertising, are a solid indicator that competition to capture user attention is intensifying.

But before you blindly throw away your marketing budget, how can you ensure you’re producing and testing the most successful ads? Introducing…. EyeQuant’s Ad Visibility Score. 

Using deep learning, EyeQuant has developed software that identifies how eye-catching your ad will be. The algorithm is built on top of a neural network for object recognition that’s been pre-trained with millions of images. It is expressed as a score from 0-100 where the ‘average’ ad scores around 50. During validation studies hosted at Osnabrück University, the algorithm’s results had impressive correlation with the results of a recent user study with 500 real people (using eye-tracking and online panel research), the results are displayed below: 

If you’d like to see which of your display ads are more likely to capture attention, why not schedule some time to speak with one of our experts?

5. Seamlessly integrate visual and emotional analyses into your own platform with EyeQuants API

By integrating with EyeQuant, you can add huge value to your current product. Your customers will benefit from instant access to predictive algorithms, design scores, and visualisations so they can understand how users perceive and respond to their designs. Imagine if your platform could now generate visual attention heatmaps, analyze mobile web designs, and calculate perception scores without having to spend time or resource developing the capability inhouse. Well, with the EyeQuant API that’s now possible.

The EyeQuant API provides access via a RESTful HTTP interface and uses JSON for both for input data and responses. To get started, head over to our dedicated API Documentation here.

6. Optimise your email designs and compare campaigns before you press send

Some of us check our email as much as 20 times a day. First impressions are critical to email marketing success. The second your email is opened it needs to be the perfect balance of visually appealing and flawlessly coded. Otherwise, recipients will add your email straight to the Junk folder and the rest of your email marketing campaigns will never see the light of day again. 

Similarly, in a world of GDPR, you  only get one chance to impress. Yet, email design is still one of the most underrated aspects of the email marketing process, despite having an immense impact on click-through rates and conversions.

Within seconds, EyeQuant provides marketers with heat mapping technology to improve engagement and click-through rates. It shows marketers & designers what a recipient will see – and more importantly what they will miss – as soon as an email is opened. Use EyeQuant to see which design elements get attention and leads users  to click on an email. You can use this insight to ensure you go live with the most effective email design; A design that makes a lasting first impression.

7. Benchmark your scores against industry averages 

As a business, we invest vast amounts of time and resource in R&D. As part of our ongoing work to uncover how human attention can be harnessed, we’ve conducted a lot of research. Our most recent study comprised a list of 50 eCommerce sites in the clothing sector, selected by website metrics such as the number of daily visitors and page views.  We analyzed each brand for design Clarity and design Excitingness.

Based on the results, we learned that Desktop Home Pages in this sector on average score around 71 (out of 100) for Clarity.  They average about 61 for Excitingness.

On the other hand, Mobile Home Pages average slightly higher, at 76 for Clarity, and 67 for Excitingness.

Product Detail Pages often contain more content and details than the home page, but surprisingly, the average clarity for PDPs on desktop was 78.   On the other hand, the average Excitingness score for the PDP hovers at 27.

If we look at the mobile version of the product detail page, we see a big increase in clarity, with the average at 87.  We also see an increase in Excitingness, with averages at 46.

These averages would be a good benchmark for brands wanting to stay ahead of the game.

If you’d like to find out more about industry best practice, tools and methodologies, why not sign up to our latest webcast?