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In May, EyeQuant announced a new prototype AI that could change the way marketers think about ad creative. Given a simple image file, the AI instantly rates the ad between 0-100 in terms of how eye-catching it will be for users. The implications are clear: with this technology, marketers can optimise ad creative to draw the most attention possible, before the ad ever runs.

When this new technology was announced, Francis Teo – longtime EyeQuant user and Founder of the innovative Singapore-based marketing agency Bluelambda – was the first to get in touch, and issued a challenge:

Could this new AI (trained with data from display ads) also help his team predict which version of a video ad on Facebook will be most attention-grabbing?

To find out, Bluelambda supplied screenshots of the first frame of 3 different video ad variants for a client called Matcha.Me:

Screen Shot 2018-06-13 at 16.50.41

EyeQuant’s team analysed them with the new AI, and the ads were run on Facebook, where data was collected on how many views (at least 3 seconds) each video earned as a percentage of total impressions.

The results were fascinating: EyeQuant’s AI correctly predicted which ad would be most and least attention-grabbing.

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“Ad creative tends to be designed in a pretty subjective way, so we were curious when we saw this new AI. We’ve been using EyeQuant’s other tools for years now, so I wanted to try this new one out. Given that this AI wasn’t intended for video ads, it’s pretty neat that it correctly picked the most eye-catching one. It’s only one test, but I’m even more excited now to see this AI go live so I can use it again!”


Lorna Crowley

Chief Marketing Officer

Lorna Crowley is an experienced Chief Marketing Officer with a track record of delivering impressive results. Her passion for marketing can be traced back to her university days, where she studied Psychology to better understand the drivers and motivations behind human behaviour. Digital marketing, go-to market strategies, sarcasm and writing in the third person are a few of her favourite things.