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Where UX, CRO and design meet machine learning & neuroscience.

EyeQuant and Trademap form new strategic partnership

Posted by Lorna Crowley

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Topics: News

5 of the biggest website UX design myths of 2019 (so far)

Posted by EyeQuant Editor

  1. 1. “Less is more”

It has been statically proven (by us actually), the more clutter on a page, the higher the bounce rate. From a neurobiological perspective, cluttered designs lack visual order, thus increasing cognitive load as users struggle to navigate the visual landscape and understand which parts are important. So, less is more, right? Well, not quite. Take a look at the below examples, on the left we have a page with a clarity score of 65. By comparison to the page on the right, it’s a relatively clutter-free page because:

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Welcoming Andrei Patriciu to the EyeQuant team

Posted by Lorna Crowley

We are delighted to announce that we have yet another new team member. Andrei Patriciu is joining the team based in Berlin as our latest Senior Frontend Developer. In order to introduce him properly, we've asked him a few questions:  

#1: What was your first job?

My first job, right after university, was a programmer in a very small company that was installing flat heating centrals. My tasks were: to write a salary calculation software, to make coffee for the boss and to vacuum the office. I failed miserably at the last two.

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Topics: #eyequant

If 95% of purchasing decisions are unconscious, why are you wasting budget on focus groups?

Posted by Lorna Crowley

Okay, okay. I’ll admit, that’s a rather inflammatory statement but the sentiment remains. For decades, businesses have facilitated focus groups to directly engage with their customers, with the view of collecting more ‘real’ insight into their opinions and the emotions driving purchasing behavior. Whilst this feedback is highly valuable, many businesses are placing too much emphasis on the results, especially when there may be a more accurate, faster and cost-effective method of using consumer insight at scale to influence marketing decisions. *drum roll please* Introducing the power of neuromarketing…

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Neuromarketing Techniques: How To Go Beyond Your Data

Posted by EyeQuant Editor

 

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Topics: CRO, UX, AB Testing

Conversion Rate Analysis | Efficient Conversion Testing

Posted by EyeQuant Editor

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Topics: CRO, UX, AB Testing

How AI is Helping Businesses Avoid Failure | From CRO to Analytics

Posted by EyeQuant Editor

 Let AI help you make powerful business decisions.

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Topics: CRO, UX, AB Testing

How to Improve Conversion Rate on a Website

Posted by EyeQuant Editor

 

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Topics: CRO

How A.I. can Help You Advocate for Website Design Changes

Posted by EyeQuant Editor

Most websites are too cluttered and fail to efficiently guide users to the content they're looking for. But making changes to your company's website can be a serious headache. Every stakeholder has an opinion, and getting anything done can be a major challenge. If you work for a digital agency dealing with client websites, this likely rings especially true.

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E-Commerce Optimisation: treat your PDP as a sales conversation

Posted by EyeQuant Editor

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of the book "E-Commerce Website Optimisation" (Kogan Page).
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Topics: CRO, Design Strategy

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