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Where UX, CRO and design meet machine learning & neuroscience.

Neuromarketing Techniques: How To Go Beyond Your Data

Posted by Tristan Taylor

 

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Topics: CRO, AB Testing, UX

Conversion Rate Analysis | Efficient Conversion Testing

Posted by Tristan Taylor

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Topics: CRO, AB Testing, UX

How AI is Helping Businesses Avoid Failure | From CRO to Analytics

Posted by Tristan Taylor

 Let AI help you make powerful business decisions.

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Topics: CRO, AB Testing, UX

How to Improve Conversion Rate on a Website

Posted by Tristan Taylor

 

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Topics: CRO

How A.I. can Help You Advocate for Website Design Changes

Posted by Kurtis Morrison

Most websites are too cluttered and fail to efficiently guide users to the content they're looking for. But making changes to your company's website can be a serious headache. Every stakeholder has an opinion, and getting anything done can be a major challenge. If you work for a digital agency dealing with client websites, this likely rings especially true.

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E-Commerce Optimisation: treat your PDP as a sales conversation

Posted by Kurtis Morrison

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of the book "E-Commerce Website Optimisation" (Kogan Page).
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Topics: CRO, Design Strategy

How to Improve Your Advertising Effectiveness?

Posted by Kurtis Morrison

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AI Based Analytics, Tracking Tools & Website Heatmaps after GDPR

Posted by Kurtis Morrison

Post to GDPR, Consider Less Invasive AI-based Analytics Methods.

In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has significant consequences for any online business that collects data about its customers.

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How Cocomore uses EyeQuant to enhance heuristic analysis with instant data

Posted by Dominic Harkness

To be successful in today’s crowded landscape, marketing agencies need more than just ideas: they need to bring data and insights to the table as well. Cocomore earns their clients' trust by incorporating a host of solutions to meet their customer’s goals, including EyeQuant.

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How Ambition Data makes data actionable for their clients.

Posted by Dominic Harkness

Digital marketing experts know that having data is critical for understanding and improving digital performance for their clients. But all that data can sometimes be overwhelming - especially for clients and stakeholders who aren't accustomed to it. In order for insights to be shared and undrstood, raw data sometimes needs to be turned into something more meaningful and intuitive. In this case study we’ll show how Ambition Data uses EyeQuant to do just that.

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