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What Happens When Neuroscience
Meets Design
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Posted by: Lorna Crowley
Welcoming Andrei Patriciu to the EyeQuant team
We are delighted to announce that we have yet another new team member. Andrei Patriciu is joining the team...
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Posted by: Lorna Crowley
If 95% of purchasing decisions are unconscious, why are you wasting budget on focus groups?
Okay, okay. I’ll admit, that’s a rather inflammatory statement but the sentiment remains. For decades, businesses have facilitated focus...
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Posted by: Lorna Crowley
Neuromarketing Techniques: How To Go Beyond Your Data
Data has long been heralded as the panacea for all problems marketers face. From poor click-through rates to unopened...
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Posted by: Lorna Crowley
Conversion Rate Analysis | Efficient Conversion Testing
With a growing number of conversion testing tools appearing on the market, it’s no surprise that nearly every agency...
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Posted by: Lorna Crowley
How AI is Helping Businesses Avoid Failure | From CRO to Analytics
To some, AI is another fad to follow, a big-budget trick used by fancy agencies and businesses. To others,...
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Posted by: Lorna Crowley
How to Improve Conversion Rate on a Website
EyeQuant’s ground-breaking pre-live analytics and insights technology empowers brands to predict what users will see, how they will be...
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Posted by: Lorna Crowley
How A.I. can Help You Advocate for Website Design Changes
Most websites are too cluttered and fail to efficiently guide users to the content they’re looking for. But making...
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Posted by: Lorna Crowley
E-Commerce Optimisation: treat your PDP as a sales conversation
This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of...
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Posted by: Lorna Crowley
How to Improve Your Advertising Effectiveness?
Eyequant’s New AI Instantly Tells How Eye-catching & Effective Your Ads Are. Every day, billions of display ads are...
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Posted by: Lorna Crowley
AI Based Analytics, Tracking Tools & Website Heatmaps after GDPR
In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has...
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Demystifying Website Heat Maps
Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
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