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If you’ve been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should...Read more
Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the...Read more
Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every...Read more
The most basic job of web design is to ensure that users can find what they’re looking for as...Read more
By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few...Read more
[Note: this post is also available as a SlideShare presentation.} Information overload: two words that succinctly describe the reality...Read more
Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most...Read more
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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.