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Improve your Shopping Cart Design and Reduce Abandonment

The Overloaded Cart Page: Even Zappos is Committing this UX Sin. Working in the UX space rapidly leads to...

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Website Redesign Tips – What Makes a Successful Redesign

Most Website Redesigns are a Waste of Money. Here’s What Sets the Successful Ones Apart. In the digital world,...

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Improve User Experience & Influence Where People Look on Your Website.

Hacking Web Design with Neuroscience: 5 Ways to Change the Way Users See Your Site Today’s web and mobile...

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Eye Tracking Studies: Does the Famous F-shape Pattern Really Exist?

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their...

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How user testing by Userlytics helps optimize for attention

On the EyeQuant blog, we often write about the importance of visual hierarchy on websites, and making sure that...

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Eye Tracking Software – Is It Effective for Conversion Optimization

For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that...

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Design Research: 70% of Online Retailers Fail this Visual Hierarchy Test

Any designer would agree that establishing a clear visual hierarchy is one of the most basic functions of web...

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A simple 3-step process for de-cluttering your website

If you’ve been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should...

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Product Page Design: Build Visually Appealing Product Pages

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the...

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What can Teach us About A/B Testing Strategy has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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