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A simple 3-step process for de-cluttering your website

If you’ve been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should...

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Product Page Design: Build Visually Appealing Product Pages

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the...

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What Booking.com can Teach us About A/B Testing Strategy

Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every...

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Effective Visual Hierarchy Design on Websites: The 3 Ws

The most basic job of web design is to ensure that users can find what they’re looking for as...

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Data Driven Design Critique: Lowe’s homepage

The 4th of July is nearly upon us, and US retailers are scrambling to promote their holiday sales. One of...

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Modern UX Design Tools to Implement a Classic Usability Strategy

By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few...

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Is My Website Too Cluttered?

Data shows that most websites are too cluttered. In our last post we wrote about the challenges posed by...

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The Distraction Economy: why scalable UX is the next revolution

[Note: this post is also available as a SlideShare presentation.} Information overload: two words that succinctly describe the reality...

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What are Website Heatmaps and How to Use Them?

Demystifying Website Heat Maps: A Complete Guide for Enterprise Buyers. Heat maps: it’s probably the broadest, most popular category...

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How carousel banners influence first impressions and UX in eCommerce

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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