EyeQuant Blog

When You Want to Convert, Less is More

Posted by Kurtis Morrison on Sep 4, 2013 7:33:22 PM

When I'm chatting with clients, partners, and prospects, I find myself talking a lot about the idea of “visual clutter”. My colleague Bitsy has written extensively on the topic of “attention-driven design”, but I wanted to add my take on the issue.

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Topics: Research Insights, Design Critiques

Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox on Aug 30, 2013 2:50:25 PM
Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Topics: CRO, Design Strategy, Workflow & Tools

Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013 3:40:49 PM

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Topics: CRO, Design Strategy, Research Insights

Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013 3:07:23 PM

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Topics: CRO, UX, Design Strategy, Design Critiques, Workflow & Tools

Your Website Isn't a Block of Concrete

Posted by Bitsy Knox on Aug 13, 2013 12:51:39 PM

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: UX, Design Strategy

How Do You Find Out What To A/B Test?

Posted by Bitsy Knox on Jul 22, 2013 12:56:01 PM

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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Topics: CRO, UX, Design Strategy, Workflow & Tools

EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox on Jul 16, 2013 11:27:27 AM
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Topics: CRO, UX, Workflow & Tools

Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013 3:20:52 PM
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Topics: Design Strategy, Design Critiques, Industry Analysis & Benchmarks

108 Million Web Users Are Color Blind: How Do They See Your Website?

Posted by Bitsy Knox on Jul 2, 2013 2:56:34 PM
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Topics: CRO, UX, Design Strategy, Research Insights

Capturing User Attention with Color

Posted by Bitsy Knox on Jun 27, 2013 1:40:06 PM

[Update: want to learn how to choose the right color for Call to Action buttons on your website? Check out our new post here.]

Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us.

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Topics: CRO, UX, Design Strategy