Blog

Where UX, CRO and design meet machine learning & neuroscience.

Why First Impressions Matter for your Website Design & UX

Posted by Dominic Harkness

The user experience starts way before anything is read or clicked. It only takes 50ms for users to form a first impression of your website. These are gut reactions that are emotional at heart and result from the way your site is designed. It can lead users to be excited, calmed, or even bored right as they land on the page. This is why it's important to make sure that your design evokes emotions that match your product or service.

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Topics: Design Strategy, UX

Increase User Engagement on your Website with Clean Web Design

Posted by Kurtis Morrison

There's a clear relationship between "clean" web design and user engagement.

As reported by Fast Company and Inc. Magazine, a new EyeQuant study has shown that there's a surprisingly strong relationship between the "visual clarity" of a website (as rated by an algorithm) and its bounce rate. In fact, the results suggest that up to one-third of a user's decision to stay or bounce comes down to a snap judgment of whether or not the page is too cluttered. In this post, we'll take a closer look at the data and the methodology behind the study.

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Improve your Shopping Cart Design and Reduce Abandonment

Posted by Dominic Harkness

The Overloaded Cart Page: Even Zappos is Committing this UX Sin.

Working in the UX space rapidly leads to a different perspective on web design. You start looking at things through a different lens. Suddenly UX issues stand out more and become frustrating not just from a user perspective, but also a professional one, since many of them could easily be fixed.

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Topics: Design Critiques, UX

Website Redesign Tips - What Makes a Successful Redesign

Posted by Dominic Harkness

Most Website Redesigns are a Waste of Money. Here’s What Sets the Successful Ones Apart.

In the digital world, trends dictate everything - and that most certainly extends to websites. Why else would practically every homepage on the internet use a rotating carousel banner? Why else would eCommerce shops ask if you want to share their product detail page on Twitter? Remember when half the websites you visited had music? Remember when they were all made in Flash and took 2 minutes to load? 

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Topics: Design Strategy

Improve User Experience & Influence Where People Look on Your Website.

Posted by Kurtis Morrison

Hacking Web Design with Neuroscience: 5 Ways to Change the Way Users See Your Site

Today’s web and mobile users are distracted because they're bombarded with way more information online than they could ever consume. This has created a large (and growing) gap between the content available online and our capacity to consume it.

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Eye Tracking Studies: Does the Famous F-shape Pattern Really Exist?

Posted by Kurtis Morrison

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

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How user testing by Userlytics helps optimize for attention

Posted by Dominic Harkness

On the EyeQuant blog, we often write about the importance of visual hierarchy on websites, and making sure that users can quickly find what they’re looking for. We often give tips for how to visually emphasize key content. But how do you know which content is actually important and needs to be seen right away?

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Eye Tracking Software - Is It Effective for Conversion Optimization

Posted by Kurtis Morrison

For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that details the progress made in the industry over time based on a survey of 333 optimization practitioners. The 2017 edition has landed, and includes all kinds of interesting stats.

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Design Research: 70% of Online Retailers Fail this Visual Hierarchy Test

Posted by Kurtis Morrison

Any designer would agree that establishing a clear visual hierarchy is one of the most basic functions of web design. It's beginner-level stuff, right?

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A simple 3-step process for de-cluttering your website

Posted by Rory Gallagher

If you've been following the EyeQuant blog, you probably already know that most websites are too cluttered. Why should you care about this? Because cluttered web designs aren't just an aesthetic problem, they're a business problem. In fact, clean, focused design is a key to success in the Distraction Economy and it's worth taking a closer look at your website. To give you a jump start, here are 3 simple steps to de-clutter your site effectively:

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Topics: Design Strategy, UX, CRO

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