Where UX, CRO and design meet machine learning & neuroscience.

Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Your Website Isn't a Block of Concrete

Posted by Bitsy Knox on Aug 13, 2013

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: UX, Design Strategy

How Do You Find Out What To A/B Test?

Posted by Bitsy Knox on Jul 22, 2013

This is a guest post by Francis Teo, Lead Conversion Strategist at Conversions Guaranteed

A/B testing is fast gaining popularity as a scientific method to increase conversions of your website.

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EyeQuant is now available on ExactTarget's HubExchange

Posted by Bitsy Knox on Jul 16, 2013

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Topics: CRO, UX, Workflow & Tools

Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013

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108 Million Web Users Are Color Blind: How Do They See Your Website?

Posted by Bitsy Knox on Jul 02, 2013

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Capturing User Attention with Color

Posted by Bitsy Knox on Jun 27, 2013

[Update: We recently published an article on how to drive attention towards your CTA with color based on data from NASA and eye-tracking studies.]

Color permeates our actions and reactions to everything we do; it plays into our sense of identity, into our choices, into our relationship with the world around us.

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Topics: CRO, UX, Design Strategy

Introducing the EyeQuant Team, Part VI: CEO and Co-Founder Fabian Stelzer

Posted by Bitsy Knox on Jun 17, 2013

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Topics: #eyequant

Introducing the EyeQuant Team, Part V: Niko Felger, VP Product & Technology

Posted by Bitsy Knox on Jun 06, 2013

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Topics: #eyequant

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