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Where UX, CRO and design meet machine learning & neuroscience.

3 Hints to Improve Your Conversion with Eye-Tracking Data: EyeQuant's SmartInsights Guest Blog

Posted by Bitsy Knox on Feb 14, 2013

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Attention-Driven Design

Posted by Bitsy Knox on Feb 05, 2013

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Topics: CRO, UX, Design Strategy

In Conversation with Michael Goldhaber: Everything You Need to Know About the Attention Economy

Posted by Bitsy Knox on Jan 22, 2013

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A/B Testing Art, Part I - Why Mondrian Was a Great Optimizer

Posted by Bitsy Knox on Jan 18, 2013

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There’s Gold in Them Hills: Gold Panning for Attention Hackers

Posted by Bitsy Knox on Jan 15, 2013

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Topics: Design Strategy

Introducing the EyeQuant Team, Part III: Bitsy Knox, Communications Director

Posted by Bitsy Knox on Jan 09, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

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Topics: #eyequant

Introducing the EyeQuant Team, Part II: Eric Bye, Business Development Intern

Posted by Bitsy Knox on Jan 07, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

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Topics: #eyequant

Introducing the EyeQuant Team, Part I: Kurtis Morrison, VP Client Services

Posted by Bitsy Knox on Jan 03, 2013

2013 is going to be a big year at EyeQuant, and with additions to the team, we thought the time was right to introduce ourselves a little better.

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Topics: #eyequant

Google Analytics' Hilarious New Videos Pinpoint the Horrors of Online Shopping

Posted by Bitsy Knox on Dec 17, 2012

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Topics: UX, Design Strategy

What's in a Heatmap? Predictive Eye-Tracking versus Click-Tracking

Posted by Fabian Stelzer on Oct 29, 2012

Here at EyeQuant, we are often asked what the difference is between EyeQuant and click-tracking tools such as ClickTale or Crazy Egg. Many marketers assume they are the same thing – afterall, they're all heatmaps of your webpage, right?

Indeed they are, but a heatmap is just a means of visualizing data. The insight you gain from any particular heatmap is based entirely on what kind of data it actually represents. For example, you can have a heatmap showing where heat (literally) is escaping from inside your home, and you can also have a heatmap representing the volume of “tweets” from a given geographic area:

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Topics: CRO, UX, Workflow & Tools

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