EyeQuant Blog

Why The New Google Search Ads Design Is a Subtle Work of Genius

Posted by Fabian Stelzer on Mar 20, 2014 6:13:50 PM

It's official - Google has rolled out a major redesign of their search results and search ads. The company line, as outlined by Jon Wiley - Google's lead designer for search - is that the new design improves "readability and creates an overall cleaner look", while the redesign of the ads is "making the multi-device experience more consistent."
Google's desktop ads now do match the design of their mobile versions and achieving multi-device consistency certainly is a great reason. We'd like to take a data-informed guess on what other good reasons Google might have had for this major revamp of their most important interface. 

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Topics: #eyequant

Designers & Growth Hackers: Show Your Process

Posted by Bitsy Knox on Aug 30, 2013 2:50:25 PM
Show me, don’t tell me: visually communicating your process eases tensions across departments, and will make your design meeting a hell of a lot easier.
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Topics: CRO, #eyequant, web design, #webdesign #usabilitytesting #weboptimization

Ending the War Between Data and Creativity: Big Ideas from Media Evolution's The Conference (Video)

Posted by Bitsy Knox on Aug 26, 2013 3:40:49 PM

Last week in Malmö, Sweden, innovators like Reddit co-founder Alex Ohanian, branding expert Cindy Gallop, and EyeQuant's very own Fabian Stelzer convened to speak about the future of design, technology, and communications at Media Evolution's The Conference. During his presentation, Fabian walks us through a defining question for many at The Conference - an issue which has integral to any discussion about branding, advertising, and marketing. That is, how do we reconcile data with creativity? 

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Topics: CRO, #eyequant, #growthhacking, #video, #webdesign, #weboptimization

Lame Optimization Ideas Hold Up Design Meetings: Here's How to Stop Them

Posted by Bitsy Knox on Aug 19, 2013 3:07:23 PM

There’s an age-old saying that goes, “The only thing that stands in the way of a business making more money is a design committee meeting.”

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Topics: #conversionrateoptimization, #eyequant, #webdesign, #webdesign #usabilitytesting #weboptimization, #weboptimization

Your Website Isn't a Block of Concrete

Posted by Bitsy Knox on Aug 13, 2013 12:51:39 PM

“If houses were built the way software is built, the first woodpecker would bring down civilization.” (Anon.)

A building and a website aren't so different, really. Someone had to design it, and many more people have to use it. In this post, we'll look at 4 ways to work with UX experts, rein in design ego, and build a website that's made for change.

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Topics: analytics, data, #eyequant, predictive eye-tracking, usability, UX, #webdesign

Spy On Your Competitors For Better A/B Tests

Posted by Bitsy Knox on Jul 10, 2013 3:20:52 PM
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Topics: a/b testing, attention, conversion rate optimization, CRO, #eyequant, landing page, landing page optimization, multivariate testing, predictive eye-tracking

108 Million Web Users Are Color Blind: How Do They See Your Website?

Posted by Bitsy Knox on Jul 2, 2013 2:56:34 PM
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Topics: color, #colorblind, #eyequant, web design, #weboptimization

Introducing the EyeQuant Team, Part VI: CEO and Co-Founder Fabian Stelzer

Posted by Bitsy Knox on Jun 17, 2013 12:55:06 PM


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Topics: #eyequant

How Change Blindness Affects User Perception of Websites

Posted by Bitsy Knox on May 16, 2013 3:13:20 PM

We tend to like to think that we are aware of everything going on around us; after all, we are conscious human beings, and we notice changes to our surroundings, right?

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Topics: #conversionoptimization, CRO, #eyequant, #heatmap, #landingpage, #lpo, #predictiveeyetracking, Uncategorized

Deconstructing a 56% Conversion Lift at Big Contacts

Posted by Bitsy Knox on Apr 17, 2013 4:36:14 PM
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Topics: attention, case-study, #conversionoptimization, CRO, #ecommerce, #eyequant, #heatmap, #onlinemarketing, Uncategorized

Where UX, CRO and design meet machine learning & neuroscience.

 

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