Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the sale. It's where we put our washing machines, dresses, and shoes on display to convince our shoppers that this is what they’ve been looking for, and that we're the ones to buy from.
Here, it's super important that the next steps visually stand out to make it as easy as possible for shoppers to place an item into their carts. There's nothing worse than a frustrating user experience at this stage.
How then can we direct users' attention to where it matters most? This article will show you 3 ways to make your product pages more effective: