Blog

Where UX, CRO and design meet machine learning & neuroscience.

EyeQuant Editor

Recent Posts

5 of the biggest website UX design myths of 2019 (so far)

Posted by EyeQuant Editor

  1. 1. “Less is more”

It has been statically proven (by us actually), the more clutter on a page, the higher the bounce rate. From a neurobiological perspective, cluttered designs lack visual order, thus increasing cognitive load as users struggle to navigate the visual landscape and understand which parts are important. So, less is more, right? Well, not quite. Take a look at the below examples, on the left we have a page with a clarity score of 65. By comparison to the page on the right, it’s a relatively clutter-free page because:

Read More

Neuromarketing Techniques: How To Go Beyond Your Data

Posted by EyeQuant Editor

 

Read More
Topics: CRO, UX, AB Testing

Conversion Rate Analysis | Efficient Conversion Testing

Posted by EyeQuant Editor

 increase_conversoin_670x250

Read More
Topics: CRO, UX, AB Testing

How AI is Helping Businesses Avoid Failure | From CRO to Analytics

Posted by EyeQuant Editor

 Let AI help you make powerful business decisions.

Read More
Topics: CRO, UX, AB Testing

How to Improve Conversion Rate on a Website

Posted by EyeQuant Editor

 

Read More
Topics: CRO

How A.I. can Help You Advocate for Website Design Changes

Posted by EyeQuant Editor

Most websites are too cluttered and fail to efficiently guide users to the content they're looking for. But making changes to your company's website can be a serious headache. Every stakeholder has an opinion, and getting anything done can be a major challenge. If you work for a digital agency dealing with client websites, this likely rings especially true.

Read More

E-Commerce Optimisation: treat your PDP as a sales conversation

Posted by EyeQuant Editor

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of the book "E-Commerce Website Optimisation" (Kogan Page).
Read More
Topics: CRO, Design Strategy

How to Improve Your Advertising Effectiveness?

Posted by EyeQuant Editor

Read More

AI Based Analytics, Tracking Tools & Website Heatmaps after GDPR

Posted by EyeQuant Editor

Post to GDPR, Consider Less Invasive AI-based Analytics Methods.

In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has significant consequences for any online business that collects data about its customers.

Read More

How Cocomore uses EyeQuant to enhance heuristic analysis with instant data

Posted by EyeQuant Editor

To be successful in today’s crowded landscape, marketing agencies need more than just ideas: they need to bring data and insights to the table as well. Cocomore earns their clients' trust by incorporating a host of solutions to meet their customer’s goals, including EyeQuant.

Read More
Topics:

Subscribe to Email Updates