Where UX, CRO and design meet machine learning & neuroscience.

5 of the biggest website UX design myths of 2019 (so far)

Posted by Michael Bell

  1. 1. “Less is more”

It has been statically proven (by us actually), the more clutter on a page, the higher the bounce rate. From a neurobiological perspective, cluttered designs lack visual order, thus increasing cognitive load as users struggle to navigate the visual landscape and understand which parts are important. So, less is more, right? Well, not quite. Take a look at the below examples, on the left we have a page with a clarity score of 65. By comparison to the page on the right, it’s a relatively clutter-free page because:

Read More

Eye Tracking Studies: Does the Famous F-shape Pattern Really Exist?

Posted by Kurtis Morrison

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shared 3 examples of heat maps containing a distinct F-shape:

Read More

What is the Best Color to Use for Call to Action Buttons?

Posted by Kurtis Morrison


The Truth About Button Color on Websites (According to NASA and Eye Tracking)

Read More

Eye Tracking Website Study - Insights from 200 Websites

Posted by Fabian Stelzer

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our attention models (which you can use to instantly test your websites!) Today, we're sharing 3 of the most surprising insights we found. 

Read More

Subscribe to Email Updates