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EyeQuant is now available on ExactTarget’s HubExchange

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Improve A/B Tests by Spying on Competitor Landing Pages

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Web Design for Color Blind Users

108 Million Web Users Are Color Blind: How Do They See Your Website?

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What Are the Best Colours for Websites and Branding to Capture User Attention

Colour permeates our actions and reactions in every walk of life. It plays into our sense of identity, our...

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How Change Blindness Affects User Perception of Websites

We tend to like to think that we are aware of everything going on around us; after all, we...

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Deconstructing a 56% Conversion Lift at Big Contacts

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Why Design Needs Science

As part of a new series on the EyeQuant blog, we turn to our customers and friends to answer...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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