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Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most...Read more
The Truth About Button Color on Websites (According to NASA and Eye Tracking)Read more
Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every...Read more
It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping...Read more
As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast,...Read more
It’s official – Google has rolled out a major redesign of their search results and search ads. The company...Read more
At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the...Read more
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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.