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Effective Visual Hierarchy Design on Websites: The 3 Ws

The most basic job of web design is to ensure that users can find what they’re looking for as...

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Data Driven Design Critique: Lowe’s homepage

The 4th of July is nearly upon us, and US retailers are scrambling to promote their holiday sales. One of...

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Modern UX Design Tools to Implement a Classic Usability Strategy

By now, most companies of a certain size have made at least one attempt to institutionalize UX. But few...

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Is My Website Too Cluttered?

Data shows that most websites are too cluttered. In our last post we wrote about the challenges posed by...

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The Distraction Economy: why scalable UX is the next revolution

[Note: this post is also available as a SlideShare presentation.} Information overload: two words that succinctly describe the reality...

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What are Website Heatmaps and How to Use Them?

Demystifying Website Heat Maps: A Complete Guide for Enterprise Buyers. Heat maps: it’s probably the broadest, most popular category...

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How carousel banners influence first impressions and UX in eCommerce

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most...

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What is the Best Color to Use for Call to Action Buttons?

  The Truth About Button Color on Websites (According to NASA and Eye Tracking) It’s one of the oldest...

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Hotel Website Design – EyeQuant Rates the Best UX

 The budget hotel business isn’t easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget...

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Which UK car rental brand has the best UX design?

Admit it – you check up on your competitors from time-to-time to see what they’re up to. It’s human nature,...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.