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How carousel banners influence first impressions and UX in eCommerce

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most...

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What is the Best Color to Use for Call to Action Buttons?

  The Truth About Button Color on Websites (According to NASA and Eye Tracking)

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Hotel Website Design – EyeQuant Rates the Best UX

 The budget hotel business isn’t easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget...

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Which UK car rental brand has the best UX design?

Admit it – you check up on your competitors from time-to-time to see what they’re up to. It’s human nature,...

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A/B Testing Best Practices – Why your A/B Testing Program isn’t Working

Over the past 4 years I’ve met somewhere between 500 and 1000 conversion optimization practitioners. I meet more every...

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Mobile UX | EyeQuant Rate the Best & Worst Mobile Experiences

It’s Tuesday morning and retailers across the world are breathing a collective sigh of relief. Although the holiday shopping...

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Landing Page Example – How Amazon Could Improve It’s Landing Pages

As most of you probably know, Amazon offers a premium membership called “Prime”, which allows you to get fast,...

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Increase Ecommerce Sales with Cleaner Design

Internet Retailer recently released its top 500 guide (note: paywall), which tracks the performance of the largest eCommerce sites...

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Why The New Google Search Ads Design Is a Work of Genius

It’s official – Google has rolled out a major redesign of their search results and search ads. The company...

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Eye Tracking Website Study – Insights from 200 Websites

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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