Webinars

How Tinuiti’s CRO Program Manager uses EyeQuant to predict attention and power better creative decisions

Curious how leading agencies use Artificial Intelligence to make smarter creative decisions?This webinar is for you. Spencer Gray, CRO Program Manager at global marketing agency Tinuiti, will give a behind-the-scenes look at how his team uses EyeQuant to: Validate creative concepts before launch Strengthen client pitches with data-backed visuals Combine behavioural data with visual insights for deeper understanding You’ll also get a first look at what’s new and what's coming at EyeQuant - including our AI-powered chat tool and smart summary recommendations, which deliver targeted, action-oriented tips with every analysis. Together, these new tools make it easier than ever to predict attention, explore ideas, and understand how your creative will be received - helping you make confident, data-backed design decisions in less time.

Predict Attention. Test in your workflow.

Content moves fast - decisions need to move faster. EyeQuant is designed to fit seamlessly into your workflow, helping you validate attention, spot risks and improve creative before anything goes live. Join us for a live session to see how teams are testing creative at any stage, scoring visual attention in seconds and launching work with confidence - without slowing down production. During the session, we’ll cover how to: Test instantly inside your existing workflow: Plugins, browser tools, and simple uploads make it easy to analyze visuals in seconds, even at the last minute. Tailor insights to what success looks like for you: Add your objective and format (ad, landing page, email, etc.) so analysis reflects your real goals - not generic benchmarks. Cut through debate with fast, AI-driven clarity: Summaries and recommendations highlight what’s working, what’s not, and where to improve - making decisions faster and easier. Plus: We’ll be joined by Fabien Caublot, Experience Optimisation Director at Jellyfish, sharing how EyeQuant fits into their workflow - and how insights translate into real UX improvements. And, we’ll be unveiling a brand-new innovation during the session - something we’re really excited about, and you won’t want to miss. If you want a faster, easier way to validate attention and optimise creative before launch, this webinar is for you.

Where Attention Prediction is Heading in 2026

The way teams predict attention is changing fast. Join Andrew Draper (Head of Product) and Kramer Reeves (CEO) on Thursday 22 January at 3pm (UK) for a live session exploring where attention prediction is heading next , straight from the team building it. We’ll talk about some of our upcoming innovations, plus, you’ll be able to see some of our newest features in action: AI summaries & recommendations , the new chat tool and a faster, clearer UI - helping teams predict attention faster, smarter and more confidently than ever. Whether you’re already using predictive attention tools or just curious about what’s next, this session gives a clear view of the future of attention prediction in 2026. Can’t make the session? Register anyway and we’ll send the recording after the event.

Stop guessing if your creative will work

Most teams only discover how creative performs after it goes live. But what if you could understand how users will experience a design - and see how it stacks up against competitors before launch (and in under 5 seconds)? In this live session, we’ll walk through the latest updates in EyeQuant and show how teams are using them to predict attention, benchmark creative and make clearer decisions earlier in the process. You’ll see how these new capabilities fit directly into real workflows - h elping teams test ideas sooner, reduce guesswork and move from design to launch faster. What we’ll cover: Multi-region analysis: Analyse long pages and complex designs in a single run. Understand how attention flows across different sections without needing to crop or run multiple analyses. Benchmarking insights: See how your creative compares with competitors and industry patterns, helping you quickly identify where attention is working - and where opportunities exist. Enhanced presentation reports: Create polished, auto-generated, presentation-ready summaries of your EyeQuant analyses - with insights, recommendations and optional branding (your or your client’s logo and colours) for easy sharing with teams and stakeholders. Who is this session for? Designers working on landing pages, campaigns or product interfaces Marketing teams responsible for creative performance CRO and UX teams validating designs before launch Anyone interested in understanding how users actually see and interact with creative Whether you’re already using EyeQuant or just curious about how predictive attention can improve your creative workflow, this session will give you a practical look at what’s new and how teams are putting it to work. Register now to save your spot!

The Neuroscience of Attention

Most user behaviour happens below conscious awareness. People don’t carefully read and evaluate. They scan, filter and react - in milliseconds. And that’s where many designs fail. Key messages are missed. Calls-to-action go unseen. Even well-designed experiences underperform. In this live session, we’re joined by Professor Peter König (University of Osnabrück), one of the world’s leading experts in visual neuroscience. Together, we’ll explore how the brain actually processes visual information - and what that means for how you design. Why this matters Visual confusion alone can reduce conversion rates by 30–50%. Not because teams aren’t trying - but because human perception doesn’t work the way we think it does. Understanding how people actually see, process and decide gives you a powerful advantage in design and optimisation. What you’ll learn How attention actually works - and why “obvious” things get missed Why users don’t see what you design (and how to fix it) How subconscious processing shapes decisions and behaviour Practical ways to guide attention and reduce cognitive load How to design experiences that are clearer, more engaging - and convert better At EyeQuant, this approach is built on over 20 years of neuroscience research - translated into tools that help teams predict attention and optimise designs, in seconds, before they go live. Who this session is for Designers working on digital or visual experiences UX, CRO and product teams improving performance Marketing teams responsible for creative effectiveness

Your First Test For Every Creative

What does attention prediction actually look like in day-to-day design work? In this webinar, we’ll be joined by leading European digital agency +Pluswerk,  who’ll share how EyeQuant supported a high-pressure design project - balancing multiple client demands, an internal startup MVP and a fast-approaching launch. This is a practical walkthrough of how attention prediction fits into real creative workflows - from early design choices and layout decisions through to final validation and stakeholder sign-off. You’ll see how attention prediction was used on a real print and landing page project where EyeQuant was used to: Make fast, objective decisions without rounds of testing Reduce iteration when deadlines left no margin for error Pressure-test personal bias when working solo Lock in visual hierarchy and attention priorities before launch. We’ll also be joined by EyeQuant’s CEO for a short walkthrough of what’s new inside the platform - including recent releases designed to make attention insights faster and easier to use in real workflows. Who this is for? Designers working on digital or print projects Marketing and UX teams validating creative before launch Anyone curious how attention prediction is actually used in the real world.

How Tinuiti’s CRO Program Manager uses EyeQuant to predict attention and power better creative decisions