The EyeQuant Blog

The latest articles on design performance, predictive eye tracking, the science of visual attention, and more.

WHAT IS THE BEST COLOUR TO USE FOR CALL TO ACTION BUTTONS?

It's one of the oldest debates in web design and digital marketing: which colour should you use for call-to-action buttons? We look at several theories and explanations, and find that the answer isn't...

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A/B Testing Art – Why Mondrian Was a Great Optimizer

Some web designers fret when confronted with the iterative optimization of websites – a metrics-driven approach that relies heavily on A/B testing and other analytical insights that seemingly go again...

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Eye Tracking Studies: Does the Famous F-shape Pattern Really Exist?

In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their study showed users tend to view web pages in a kind of "F-Pattern", and shar...

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Eye Tracking Website Study – Insights from 200 Websites

At EyeQuant, we do a lot of eye-tracking as part of our mission to teach computers to see the web like humans do. The main purpose of our studies is to find the statistical patterns that power our att...

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EyeQuant History and Heritage: In Conversation with Co-Founder, Peter König

EyeQuant's unparalleled visual analysis tool is the result of over 20 years of academic research by three of the world's leading neuroscientists. We spoke with one of our co-founders, Peter König, to ...

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EyeQuant, Inc. Announces New Investment, Leadership Updates, and Geographic Expansion to Accelerate AI Innovation

New AI-powered recommendations and prescriptive analytics complement existing EyeQuant Generative AI testing and validation capabilities

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GREATPIXEL

As we live in an age where consumers are constantly saturated with information, bombarded with up to 4,000 ads each day, leading Italian UX and neuromarketing agency, GreatPixel saw the need for a cha...

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How Carousel Banners Influence First Impressions and UX in eCommerce

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance o...

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How Many Seconds Does Your Website Have to Capture User Attention?

"You only have a few seconds to capture someone's attention." Bet you've heard that one before. It rings true in landing page optimization as much as it does at a cocktail party. Since the dawn of the...

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How to Use Neuroscience to Create the Best UX

A lot of our decision-making, and the way we process information, is subconscious. There are, however, many different factors that influence this. If we can understand these factors, then we can begin...

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In Conversation with Michael Goldhaber: Everything You Need to Know About the Attention Economy

When considering the Attention Economy there are few better resources than Michael Goldhaber. After all, he is frequently credited with coining the term in his 1997 article "The Attention Economy and ...

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Predictive Eye Tracking Analysis for Your Website

Website heatmaps have been a popular analysis tool for years, and there are dozens of different vendors out there offering some form of heatmaps – whether they're measuring clicks, mouse movements, or...

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Product Page Design: Build Visually Appealing Product Pages

Product pages ultimately exist for one reason: to showcase a product a shopper is interested in and close the sale. It's where we put our washing machines, dresses, and shoes on display to convince ou...

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Simple Web Design: The Science Behind Why Uncluttered Websites Work

It's become a mantra of today's designers to opt for clean designs. No matter if you're a B2B, eCommerce or SaaS company, limiting the amount of content on a page will almost always positively impact ...

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What Are the Best Colours for Websites and Branding to Capture User Attention

Colour permeates our actions and reactions in every walk of life. It plays into our sense of identity, our choices, and into our relationship with the world around us. To conversion optimisers, market...

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What are Website Heatmaps and How to Use Them?

Heat maps: it's probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website. They've been around fo...

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What Booking.com can Teach us About A/B Testing Strategy

Booking.com has a reputation for being one of the most heavily A/B-tested websites on the internet. Every feature, every font size and every color choice has been put to the test at some point. It's o...

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What is Predictive Eye-Tracking Data and Who Should Be Using It?

Put simply, eye tracking is the process of using technology to measure eye movements. Eye movements such as saccades (quick movements), fixations (steady gaze), and smooth pursuit (following a moving ...

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