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Where UX, CRO and design meet machine learning & neuroscience.

Dominic Harkness

Recent Posts

Data Driven Design Critique: Lowe's homepage

Posted by Dominic Harkness

 The 4th of July is nearly upon us, and US retailers are scrambling to promote their holiday sales. One of these retailers is Lowe’s, and today we’re going to critique the popular hardware chain’s current (June 28, 2017) homepage design as part of our new series of Data Driven Design Critiques.

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How carousel banners influence first impressions and UX in eCommerce

Posted by Dominic Harkness

Carousels. Sliders. Rotating banners. Whatever you call them, we all know them. They inhabit the home pages of most eCommerce and corporate websites, much to the chagrin of experts and the annoyance of users everywhere.

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Hotel Website Design - EyeQuant Rates the Best UX

Posted by Dominic Harkness

 The budget hotel business isn't easy. In a crowded, price-sensitive market, it can be difficult to stand out. For budget hotel brands, a good website is one of the few ways to make a positive impression on potential guests before they choose a place to stay. In this post, we’re going to rank 8 of the top US budget hotel brand websites and see which ones deserve 5-stars in terms of design, and which ones don’t.

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