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Bluelambda puts EyeQuant’s new Ad Effectiveness A.I. to the test.

In May, EyeQuant announced a new prototype AI that could change the way marketers think about ad creative. Given...

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5 of the biggest website UX design myths of 2019 (so far)

1. “Less is more” It has been statically proven, the more clutter on a page, the higher the bounce...

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Welcoming Andrei Patriciu to the EyeQuant team

We are delighted to announce that we have yet another new team member. Andrei Patriciu is joining the team...

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If 95% of purchasing decisions are unconscious, why are you wasting budget on focus groups?

Okay, okay. I’ll admit, that’s a rather inflammatory statement but the sentiment remains. For decades, businesses have facilitated focus...

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Neuromarketing Techniques: How To Go Beyond Your Data

Data has long been heralded as the panacea for all problems marketers face. From poor click-through rates to unopened...

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Conversion Rate Analysis | Efficient Conversion Testing

With a growing number of conversion testing tools appearing on the market, it’s no surprise that nearly every agency...

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How AI is Helping Businesses Avoid Failure | From CRO to Analytics

To some, AI is another fad to follow, a big-budget trick used by fancy agencies and businesses. To others,...

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How to Improve Conversion Rate on a Website

EyeQuant’s ground-breaking pre-live analytics and insights technology empowers brands to predict what users will see, how they will be...

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How A.I. can Help You Advocate for Website Design Changes

Most websites are too cluttered and fail to efficiently guide users to the content they’re looking for. But making...

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E-Commerce Optimisation: treat your PDP as a sales conversation

This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.