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Most websites are too cluttered and fail to efficiently guide users to the content they’re looking for. But making...Read more
This is a guest post by Johann Van Tonder, E-Commerce optimisation expert, COO at AWA Digital and Co-Author of...Read more
In May this year, new EU General Data Protection Regulation (GDPR) will take effect. This new, stricter legislation has...Read more
To be successful in today’s crowded landscape, marketing agencies need more than just ideas: they need to bring data...Read more
Digital marketing experts know that having data is critical for understanding and improving digital performance for their clients. But...Read more
It’s become a mantra of today’s designers to opt for clean designs. No matter if you’re a B2B, eCommerce...Read more
A/B testing is a powerful method for testing design variants, but it’s also expensive. Each test costs time, traffic,...Read more
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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
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