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Next generation visual neuroscience: How to improve data performance

As a partner in the NextGenVis programme for “Training the Next Generation of European Visual Neuroscientists” 2016-2019, EyeQuant is...

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EyeQuant and Trademap form new strategic partnership

EyeQuant and Trademap, a leading full-service e-commerce agency, form a strategic partnership with the view of increasing cross-border e-commerce...

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Cut it out: How to declutter your website

Clarity – a relic once associated only with monks that evolved into a desire of the masses. Given the...

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Bluelambda puts EyeQuant’s new Ad Effectiveness A.I. to the test.

In May, EyeQuant announced a new prototype AI that could change the way marketers think about ad creative. Given...

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5 of the biggest website UX design myths of 2019 (so far)

1. “Less is more” It has been statically proven, the more clutter on a page, the higher the bounce...

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Welcoming Andrei Patriciu to the EyeQuant team

We are delighted to announce that we have yet another new team member. Andrei Patriciu is joining the team...

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If 95% of purchasing decisions are unconscious, why are you wasting budget on focus groups?

Okay, okay. I’ll admit, that’s a rather inflammatory statement but the sentiment remains. For decades, businesses have facilitated focus...

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Neuromarketing Techniques: How To Go Beyond Your Data

Data has long been heralded as the panacea for all problems marketers face. From poor click-through rates to unopened...

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Conversion Rate Analysis | Efficient Conversion Testing

With a growing number of conversion testing tools appearing on the market, it’s no surprise that nearly every agency...

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How AI is Helping Businesses Avoid Failure | From CRO to Analytics

To some, AI is another fad to follow, a big-budget trick used by fancy agencies and businesses. To others,...

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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.

They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.

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