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A/B testing is a powerful method for testing design variants, but it’s also expensive. Each test costs time, traffic,...Read more
The user experience starts way before anything is read or clicked. It only takes 50ms for users to form a...Read more
There’s a clear relationship between “clean” web design and user engagement. As reported by Fast Company and Inc. Magazine, a...Read more
The Overloaded Cart Page: Even Zappos is Committing this UX Sin. Working in the UX space rapidly leads to...Read more
Most Website Redesigns are a Waste of Money. Here’s What Sets the Successful Ones Apart. In the digital world,...Read more
Hacking Web Design with Neuroscience: 5 Ways to Change the Way Users See Your Site Today’s web and mobile...Read more
In 2006, Nielsen Norman published some fascinating research on how people scan and read websites. They announced that their...Read more
On the EyeQuant blog, we often write about the importance of visual hierarchy on websites, and making sure that...Read more
For the last couple of years, our friends at ConversionXL have compiled an annual State of Conversion Optimization report that...Read more
Any designer would agree that establishing a clear visual hierarchy is one of the most basic functions of web...Read more
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Heat maps: It’s probably the broadest, most popular category of insight tools available to any company that wants to understand and improve the user experience on their website.
They’ve been around for years, and most companies have used them at some time or another. They’re a staple tool for Analytics departments, Conversion Optimization teams, and User Experience professionals everywhere.
To learn how EyeQuant could improve your design process and increase conversion rates, book some time with one of our specialists.